Tools N Tactics

A full service, creative agency for home service companies. With over 20 years of experience in home services, our team of marketing experts will guide your thriving company into the next phase of growth with a clear & consistent brand strategy. This will help you become more profitable faster and position your business to make a larger impact in the communities you serve.

Ad Pages was started as a direct mail magazine in Dallas, Texas in February of 1988 by our founder and current president, Bill Squiric. At the time Ad Pages had zero employees, zero capital and zero customers. Ad Pages did have, however, a wonderful idea to offer direct mail coupons within a magazine format. The goal was to create a magazine so attractive and so filled with usable coupons that readers would notice it in the mailbox and then value it enough to keep it around the house for constant use. We succeeded and the concept has worked exceptionally well. Now, almost 30 years later, we are mailing over 25 million magazines throughout 80+ individual DFW, Austin, San Antonio, & St. Louis communities and suburban markets every year.